Last Updated: June 18 2024
Alda Solutions ehf. (doing business as Alda, hereinafter referred to as Alda, 'we', 'us', or 'our') respects your privacy and is committed to protecting it, in accordance with applicable laws. This privacy notice explains who we are, how we collect, share and use personal information about you and how you can exercise your privacy rights.
1. The scope of this privacy notice
This privacy notice applies to the processing of personal information where Alda acts as data controller, such as when you:
Visit our website, alda.co
Interact with Alda, for example as a representative of a company with an Alda account.
Register for or attend an Alda marketing, learning, or training event or webinar.
Receive sales or marketing communication from us, including emails or telephone calls.
Our customers are the data controllers of the personal information they collect through the Alda software and each customer manages that personal information in accordance with their own privacy policies.
Please feel free to contact us at privacy@alda.co if you have any questions about this privacy notice and how it applies to you.
2. Personal Information we collect
Alda may collect the following information from and about you:
When you register to an Alda event or webinar
The personal information we collect about you depends on the event, but most of the time we ask for your name and e-mail address when signing up to one of our events.
From your interaction with sales & marketing of Alda
We collect personal information such as your name, company name, email address, phone number, billing information and other information you voluntarily provide when you register for the services, express an interest in obtaining information about us or our products and services.
When you visit our website
Like many websites, we use cookies and similar technologies to collect additional website usage data and to operate our services. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.
3. How we process your personal data
Alda may use the information we collect about you and from you, including personal information, for the following purposes, based on our legitimate business interests:
To provide, operate and improve our services
When you act as a representative of a customer, we process your information in order to set the customer up for business with Alda.
We may also process aggregated, non-personally identifiable, data to identify usage trends of our services, to better understand how they are being used so we can improve them.
To communicate with you
If you request information about our products and services, or otherwise contact us, we will contact you using the information you provide us with. We may also send you information about products and services that may be of interest to you, as permitted by law. We may also contact you to send you administrative information (for example regarding changes in our terms and policies) and to request feedback about our products and services.
To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
For marketing and advertising
We may send you direct marketing communications, which you can opt-out of by clicking the unsubscribe link in marketing communications you receive.
We may also process your information to develop and display personalized content and advertising tailored to your interests, location, and more. For more information see our Cookie Notice.
4. Disclosing your personal information
We may share your data with third-party vendors, service providers, contractors, or agents ('third parties') who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which safeguard your personal information. This means that they cannot do anything with your personal information unless we instruct them to do so. They also commit to protecting the data they hold on to our behalf and retaining it for the period we instruct. We may share personal information with the following third parties:
Cloud Computing Services: Amazon Web Services (AWS).
User Account Registration and Authentication: Google Sign-In and Windows Live Connect.
Web and Mobile Analytics: Google Analytics, Vercel, Hubspot.
API service: Merge.dev.
Alda may need to disclose data if we have a good-faith belief that it is necessary for compliance with legal requirements or to comply with legal processes; or to protect or defend our rights. This also includes disclosing data from others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company. You may also be asked to consent to Alda disclosing your information to unaffiliated third parties not described elsewhere in this notice.
5. Data transfers
It is possible that your information will be transferred, stored, and processed in countries other than your own. However, we only transfer your personal information to countries outside the European Economic Area (EEA) where such transfer is permitted under the applicable privacy legislation.
Our servers are located in Ireland and the United States. You should be aware that if you access our Services from outside Ireland or the United States, your information may be transferred to, stored, and processed by us and the third parties we share your information with, in other countries.
If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country.
6. Retaining your personal information
We will only keep your personal information for as long as necessary to achieve the purposes outlined in this privacy notice. The retention period may be longer if required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us to keep your personal information for longer than the period of time in which users have an account with us.
If we no longer need your personal information for legitimate business purposes, we will delete or anonymize it. In the event this is not possible (for example, because backup archives contain personal information), we will store your data securely and isolate it from processing until it can be deleted.
7. Protecting your information
The security, integrity, and confidentiality of your information are extremely important to us. We have implemented technical, administrative, and physical security measures that are designed to protect your personal information. We regularly review our security procedures to consider appropriate new technology and methods. . We strive to make our security measures as reliable and as secure as possible, but none are perfect or impenetrable.
8. How to contact us
We want to hear from you if you have thoughts or questions about this Privacy Policy. You can contact us via email at privacy@alda.co or contact us by post at:
Alda Solutions ehf.
Hafnarstræti 20
Reykjavik
IS-101
Iceland
9. EEA, UK, Switzerland, and Canada privacy rights
In some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. It is possible for you to review, modify, or terminate your account at any time.
In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us at privacy@alda.co
All requests will be considered and processed in accordance with applicable data protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority. As a company established in Iceland, the Icelandic Data Protection Authority, www.personuvernd.is, is the applicable authority for Alda.
If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent
If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. If you wish to withdraw your consent, please contact us using the information provided in 'How to contact us'.
However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Opting out of marketing and promotional communications
You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section ‘How to contact us'. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
Account Information
If you would at any time like to review or change the information in your account or terminate your account, you can contact us using the contact information provided.
Upon your request to terminate your account, we will deactivate or delete your account and delete information from our active databases. It may be necessary for us to retain some information in order to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms, and/or comply with applicable laws.
Cookies and similar technologies
Alda uses a variety of cookies and similar technologies in our website, alda.co, to help us collect information. You are notified of cookie usage and can manage your cookie preferences in our cookie banner. You can also choose to adjust the settings in your web browser.
If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. For further information, please see our Cookie Notice.
If you have questions or comments about your privacy rights, you may email us at privacy@alda.co.
10. Updates to this policy
This notice may be updated from time to time. We will notify users in advance of significant changes through our website or email. For the latest information regarding our privacy practices, we encourage users to periodically review this notice. Use of our services after an update constitutes consent to the updated notice to the extent permitted by law.