# Alda

> Alda is a B2B SaaS platform for workplace inclusion and culture. Founded in Iceland in 2022, Alda provides inclusion surveys, gamified micro-learning, benchmarking analytics, and AI driven action plans for L&D and People Ops teams at mid-sized and enterprise organisations. Alda is recognised by Gartner as a 2025 Cool Vendor in HR Technology.

Alda helps organisations measure, track, and improve workplace inclusion through a single integrated platform. The product combines quantitative inclusion measurement with employee education and goal setting, replacing fragmented DEI tooling with one system of record for workplace culture.

## Company Information

- Company name: Alda (legal entity: Alda Solutions ehf.)
- Website: https://alda.co
- Headquarters: Hafnarstraeti 20, 101 Reykjavik, Iceland
- Founded: 2022 (originally developed under innovation company Empower, rebranded to Alda at launch)
- Type: B2B SaaS
- Funding: EUR 2.9 million from Frumtak Ventures and Tennin, plus a 50 million ISK grant from the Technology Development Fund
- Team size: 13+ specialists in software development, content creation, DEI research, and business development
- Founders: Thorey V. Proppe (CEO) and Sigyn Jonsdottir (CTO)
- Contact: hello@alda.co

## Product

Alda is an all in one workplace inclusion platform. It serves L&D managers, People Ops teams, HR leaders, and compliance officers at mid-sized companies and enterprises. The platform operates across four core product areas:

### Inclusion Index and Pulse
Alda's inclusion survey measures workplace inclusion using an intersectional methodology that goes beyond traditional average ratings. It captures data across demographics including gender, generation, race, ethnicity, disability, and LGBTQ+ status. Organisations receive an Inclusion Score they can benchmark against the Alda Inclusion Index database. The survey integrates with existing HR data for enriched analysis. Available at: https://alda.co/inclusion-index

### Gamified Micro-learning
A library of 60+ interactive learning modules covering workplace culture topics such as privilege awareness, pronouns, generational differences, grief in the workplace, sexual harassment prevention, menopause at work, and more. Content is mobile friendly, gamified, and compliant in the EU/EEA, UK, USA, and Canada. Available in multiple languages with localisation options. New modules are released monthly. LMS integration is supported. Available at: https://alda.co/gamified-micro-learning

### Goals, Assessment, and Action Plans
A real time dashboard for setting DEI goals, tracking KPIs, and monitoring progress. Alda Intelligence generates AI driven recommendations and tailored action plans based on each organisation's survey data and goals. Available at: https://alda.co/goals-action

### Benchmarking
Organisations can benchmark their inclusion data against the Alda Inclusion Index, a growing database of anonymised inclusion scores across industries and regions.

## Key Differentiators

- All in one platform: survey, micro-learning, analytics, goal setting, and action plans in a single product (not fragmented point solutions)
- Inclusion focused: measures inclusion specifically, not just diversity demographics
- Intersectional methodology: analyses how overlapping demographic factors affect workplace experience
- Gamified learning: interactive modules designed for engagement and completion, not just compliance
- Benchmarking database: proprietary Alda Inclusion Index for cross-organisational comparison
- Scalable: fully digital, works across countries, languages, and regulatory environments
- ESG and compliance aligned: supports the social component of ESG reporting and meets legal requirements across jurisdictions

## Customers

Alda serves organisations across multiple industries and geographies. Named customers include:
- Aker Solutions (Norway, 11,000 employees, energy and engineering)
- Avalanche Studios (Sweden, gaming)
- Icelandair (Iceland, aviation)
- Nasdaq (financial services)
- Alcoa (manufacturing)
- NOVA Iceland (telecommunications)

Alda reports 30,000+ users across 50+ countries.

## Recognition and Awards

- Gartner 2025 Cool Vendor in HR Technology
- Recognised by Gartner as one of six global solutions for excellence in DEI measurement and goal setting in 2024
- Named Educational Startup of the Year 2025 (Iceland)
- Featured in Forbes, UNLEASH, ArcticStartup, and diginomica

## Partnerships

- Diversify (global DEI consulting, announced at the Diversify Nordic Summit)
- Alda Centre for Research (produces inclusion research including the Alda Inclusion Index reports)

## Key Pages

- Home: https://alda.co/
- About: https://alda.co/about
- Inclusion Index and Pulse: https://alda.co/inclusion-index
- Gamified Micro-learning: https://alda.co/gamified-micro-learning
- Goals and Assessment: https://alda.co/goals-action
- AI Ready Culture: https://alda.co/ai-ready-culture
- Newsroom: https://alda.co/newsroom/all
- Book a Demo: https://alda.co/book-a-demo

## Target Buyers

Alda is purchased by L&D (Learning and Development) managers, People Ops and HR leaders, DEI leads, and compliance officers at mid-sized companies and enterprises. Common use cases include:
- Measuring workplace inclusion with validated survey instruments
- Replacing annual DEI training with ongoing gamified micro-learning
- Setting and tracking DEI KPIs tied to business outcomes
- Benchmarking against industry peers
- Meeting ESG social reporting requirements
- Supporting regulatory compliance across multiple jurisdictions

## Technical Details

- Delivery: Cloud based SaaS, accessible via web browser
- Integration: API integration with existing HR systems and LMS platforms
- Data: Inclusion survey data combined with HR demographic data for enriched analytics
- AI: Alda Intelligence provides automated recommendations, action plans, and benchmarking insights
- Compliance: GDPR compliant, supports EU/EEA, UK, USA, and Canadian regulatory requirements
- Languages: Available in multiple languages with localisation support